Digimind - When, Where and Who regarding Jaeger-LeCoultre

This article aims to provide insight into Jaeger-LeCoultre's brand management by using digimind data over the last 12 months to search the entire web for information on Jaeger-LeCoultre, such as its customer profile, the number of times Jaeger-LeCoultre is mentioned and followed on today's major social media platforms, etc.

WHEN

This graph shows that the trend of people discussing and buying Jaeger-LeCoultre watches has remained almost constant over the past year at the 1k level, after two downturns in early and mid-August of 2021 due to the global epidemic, which led to the closure of some countries and the consequent stagnation of offline sales channels and a decrease in customer desire, but mentions were on an upward trend from April until reaching a peak in July.

For the brand management of a luxury watch brand, the goal of profitability is achieved by deepening the brand image among consumers, combined with offline sales, but during the epidemic closure, major offline stores were stagnant, forcing Jaeger-LeCoultre to improve its online sales system to increase sales.

WHERE

Country Value

United States of America 35%

United Kingdom 5%

India 3%

Switzerland 2%

Australias 2%

Japan 2%

Philippines 2%

Italy 2%

Singapore 2%

Thailand 2%

This chart clearly and intuitively explains to us the distribution of the number of times Jaeger-LeCoultre is mentioned in the world, the distribution is relatively uneven, the first is the United States, accounting for 35% of mentions, far more than most other countries, followed by the United Kingdom and India, Switzerland and other European countries, as well as Australia and other countries only accounted for 2% of mentions, which can indicate that the Jaeger-LeCoultre market is still mainly occupied in developed countries, while the market share of developing countries may be far from being calculated in terms of volume.

WHO

It is clear that in the past year, the male market accounted for 62% of the Jaeger-LeCoultre watch market compared to the female market.

Combined with the professions and interests in the user profile, most of these people's professions are focused on actors, writers, doctors, designers, artists, engineers and so on, thus we can see that the Jaeger-LeCoultre brand symbol, so to speak, is a status symbol and may also be demanded for professional occasions.

From the interest of consumers, it is interesting to note that one keyword is BTS, a Korean boy group that has a lot of fans in Europe as well as around the world. In the fan culture, for their favorite idols, fans are keen to study what they wear, and as far as I know, one of the members of BTS does wear a Jaeger-LeCoultre watch, thus indicating that the star effect will to a certain extent influence some potential customers' perception of the brand . Although usually, most of the fans are young women who do not have enough money to buy, and do not have much pursuit of luxury brands, but it also can regard this subtle celebrity effect as a kind of brand image management.

KIM Taehyung, a member of BTS, wearing a master Jaeger-LeCoultre

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Source: Digimind - Historical Search